Sr.Manager - Digital Marketing | Foods MNC

Mumbai Permanent INR3,700,000 - INR4,500,000 per year View Job Description
This position involves leading and implementing digital marketing strategies to support the growth of our FMCG products. The Senior Manager - Digital Marketing will also contribute to brand awareness and customer engagement through various digital channels.
  • Opportunity to be a part of a Global food products MNC
  • Opportunity to lead the digital function for the firm

About Our Client

Our client is a Global food products MNC

Job Description

STRATEGY DEFINITION: This would include social media strategies, content strategies,

and performance marketing through leveraging tools and advancements via new tools

and capabilities.

* Partners with the Brand Teams to establish campaign objectives, develop

campaigns and define KPIs and reporting cadence to track performance

and integrate results into global dashboard

* Works with marketers to integrate functionality and data into CRM and

develops data-driven lead scoring methodology and rationale for dynamic

content creation.CONTENT DEVELOPMENT

* Guides efficient procedures for content creation, video content, asset

management, social listening and crisis management in collaboration with Digital

teams, our agencies, and our technical partners like Bynder.

* Accountable for content creation, curation, storage and governance in alignment

with Brand Teams and local digital team. Content should follow global brand

guidelines whist being relevant to the Indian customersPERFORMANCE MARKETING:

* Ensures performance marketing and social media platforms effectively deliver

brand story and experience

* Builds reputable links increase online brand awareness.

LEADERSHIP

* Directs the efforts of assigned associate teams, digital marketing leads in each

market and our external partners. Responsible for ensuring their expertise in

subject matter area.

* Leads team to execute digital marketing plan in alignment with local sales and

marketing and global teams.

* Ensure execution of plans and achievement of results by:

(a) getting the right people on the team;

(b) aligning and preparing them to perform at a higher level; and

(c) providing daily leadership to create positive experiences to shape beliefs and

actions consistent with our desired culture.

The Successful Applicant

A successful 'Senior Manager - Digital Marketing' should have:

  • Minimum12+ years of overall experience in digital marketing
  • Preference of candidates from Foods, Alcobev, Retail bakery industry
  • Open to Mumbai as a location
  • Very strong in strategy designing, brand building drive digital marketing

What's on Offer

Opportunity to be a part of a Global food products MNC

Quote job ref
JN-112024-6598509

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-112024-6598509

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.