Save Job Back to Search Job Description Summary Similar JobsOpportunity to be a part of a Global food products MNCOpportunity to lead the digital function for the firmAbout Our ClientOur client is a Global food products MNCJob DescriptionSTRATEGY DEFINITION: This would include social media strategies, content strategies,and performance marketing through leveraging tools and advancements via new toolsand capabilities.* Partners with the Brand Teams to establish campaign objectives, developcampaigns and define KPIs and reporting cadence to track performanceand integrate results into global dashboard* Works with marketers to integrate functionality and data into CRM anddevelops data-driven lead scoring methodology and rationale for dynamiccontent creation.CONTENT DEVELOPMENT* Guides efficient procedures for content creation, video content, assetmanagement, social listening and crisis management in collaboration with Digitalteams, our agencies, and our technical partners like Bynder.* Accountable for content creation, curation, storage and governance in alignmentwith Brand Teams and local digital team. Content should follow global brandguidelines whist being relevant to the Indian customersPERFORMANCE MARKETING:* Ensures performance marketing and social media platforms effectively deliver brand story and experience* Builds reputable links increase online brand awareness.LEADERSHIP* Directs the efforts of assigned associate teams, digital marketing leads in eachmarket and our external partners. Responsible for ensuring their expertise insubject matter area.* Leads team to execute digital marketing plan in alignment with local sales andmarketing and global teams.* Ensure execution of plans and achievement of results by:(a) getting the right people on the team;(b) aligning and preparing them to perform at a higher level; and(c) providing daily leadership to create positive experiences to shape beliefs andactions consistent with our desired culture.The Successful ApplicantA successful 'Senior Manager - Digital Marketing' should have:Minimum12+ years of overall experience in digital marketingPreference of candidates from Foods, Alcobev, Retail bakery industryOpen to Mumbai as a locationVery strong in strategy designing, brand building drive digital marketingWhat's on Offer Opportunity to be a part of a Global food products MNCQuote job refJN-112024-6598509Job summaryFunctionMarketingSub SectorDigital, Online & Social MediaWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationMumbaiJob TypePermanentJob ReferenceJN-112024-6598509