Back to search

Social Media Lead | Automobile | Gurgaon | 5+ yrs

Gurgaon Permanent View Job Description
We are seeking a talented Social Media Strategy Manager to develop and execute innovative social media strategies. The ideal candidate will play a key role in enhancing brand visibility and engagement within the automotive industry.
  • Opportunity to scale social media for a global mnc automotive brand
  • Full onwership role with reporting to CMO directly

About Our Client

A leading, innovation-driven automotive OEM focused on new energy mobility and tech-led customer experiences. The brand is on a growth journey, building a strong community-first and digital-first identity in India.

Job Description

  • Own end-to-end social media strategy and content calendar across Meta, Instagram, YouTube, X, LinkedIn and emerging platforms.
  • Lead topical and moment-based content planning aligned with festivals, EV/auto days, cultural trends, and real-time opportunities.
  • Build community-led storytelling by showcasing customer drives, ownership journeys, and experiential brand properties.
  • Act as the social lead for new product launches and GTM campaigns across pre-buzz, reveal, booking, and delivery phases.
  • Collaborate cross-functionally with Brand, Product, PR, CX, Sales, and Dealer teams to ensure integrated execution.
  • Manage influencers, creators, and auto/EV communities to drive advocacy and reach.
  • Track KPIs including engagement, video performance, sentiment, and share of voice to continuously optimize content strategy.

The Successful Applicant

  • 5-8 years of experience in social media or digital brand roles, with strong exposure to consumer-facing brands.
  • Proven track record of leading platform strategy, topical calendars, and moment marketing.
  • Experience working on launches and cross-functional GTM campaigns with multiple stakeholders.
  • Strong storyteller with a data-driven mindset and ability to simplify technical features into engaging content.

What's on Offer

  • Competitive salary package within the automotive industry.
  • Opportunities for professional growth and career development.
  • Work-life balance and a collaborative work environment.
  • Chance to work with a reputed organization in Haryana.



If you are passionate about social media and the automotive industry, this is the perfect opportunity for you. Apply now to take the next step in your digital career!

Quote job ref
JN-022026-6946200

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Industrial / Manufacturing
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-022026-6946200

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.