Senior Product Manager - Oncology

Mumbai City Permanent
  • Opportunity to work with a leading Japanese MNC serving healthcare industry
  • Best industry compensation and opportunity to grow exponentially

About Our Client

Pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.

Job Description

Develop marketing strategy in line with the objective to drive key product growth
* To resourcefully gather general market trend, market share and competitive information as
guidance in gauging effectiveness of marketing activities translating to increased sell through and
strengthened market share
* To conduct regular market analysis, and market research where needed, develops deep
understanding on business dynamics, tracks competitive environment, identifies growth
opportunities and develops strategy to maximize brand potential
* To design Tactical Plan in line with the brand strategy, executes all marketing activities by
following the planning steps, tracking the progress and making necessary adjustments to the Plan
of Action
* To ensure tactical plan is implemented by using all relevant marketing mix
o Brand building exercises (CME & event sponsorships, product launches, etc.)
o Education (internal & external product training, etc.)
o POSM, fixtures, display stands, brochures and clinical studies etc. to ensure scientific data
is provided to HCP's by the field force
* Partners with Regional Marketing Teams to understand global/regional strategies

To effectively manage the marketing functions detailed below:
Advertising & Promotion
o To monitor and obtain the most reasonable expenses paid for BTL activities, sponsorships

Product Management
o To lead in new product launches. This shall encompass developing the product launch
plan, setting timetable, and determining pricing level (benchmarked to product strategy,
margin strategy, and competitor and market tolerance level), roll-out timing, sample
preparation (where applicable), POSM support requirements, display/poster standards

Business Management
o To defining setting and delivering to stretch KPIs, to sustainably grow the brand and
maintain performance

Leadership Responsibility
* To lead Brand Teams by partnering with cross-functional team members including Medical, Market
Access, Regulatory, Sales, Supply Chain, Finance and other related functions & stakeholders to
maximize the brand performance

The Successful Applicant

5 years+ pharmaceutical product
management in oncology (novel patented
products) in global MNCs
* Experience in launch excellence including
pre-launch as well as post launch success
and growth
* Demonstratable strategic thinking and
planning
* Strong product knowledge, market &
competitive analysis, forecasting and
problem-solving skills
* Result oriented, creative, self-motivate,
persistence, positive and passionate
* Proven ability to work effectively across
functions in the organizations and good KEE
and customers relationship management

Skills and knowledge:
* Ability to interpret data (market, financial
etc.) and leverage generated insights,
integrating multiple data sources to build a
strategic view and direction for future success
* Able to analyse IQVIA data and prepare
strategic insights
* Strong learning agility able to rapidly study,
analyze, understand and generate 'sense' from
many data sources in order to create digital
insight
* Comprehensively understands the impact of
commercial activities in the market as well as
how Regulatory and Governmental affairs can
impact and shape the marketplace
* Articulate and able to convert knowledge and
data into language which has meaning for
multiple audiences like SESA Top Management
& AID LT and Sales Force
* Effective organization, planning and
implementation skills
* Balancing strategic and operational capability
(60:40)
* Collaborative and co-creational role-model,
working horizontally, vertically
* PC literate - Microsoft Office - Word, Excel and
PowerPoint

What's on Offer

Opportunity to work with a leading Japanese MNC serving healthcare industry

Best industry compensation and opportunity to grow exponentially

Quote job ref
JN-042022-5424736

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
Industry
Healthcare / Pharmaceutical
Location
Mumbai City
Job Type
Permanent
Job Reference
JN-042022-5424736