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Sales Head- Modern Trade

Bangalore Permanent View Job Description
Lead the modern trade channel for a global home appliance brand entering India, onboarding and managing national retail accounts and driving both sell-in and sell-out strategies. Build and scale partnerships, in-store activation, and a high-performing sales team.
  • Be the driving force behind a global brand's India launch.
  • Own National retail strategy with full autonomy and impact.

About Our Client

A fast-growing international consumer brand known for innovation in home care and kitchen appliances, now expanding into India with a start-up mindset and global backing.

Job Description

  • Lead and grow modern trade partnerships across India, including hypermarkets, chain stores, and cash & carry formats.
  • Drive sell-in and sell-out targets through strategic planning, Open-to-Buy (OTB) strategies, and impactful promotions.
  • Own Terms of Trade (ToT) and Joint Business Plans (JBP) with key accounts to ensure commercial success.
  • Manage in-store activations, promoter teams, and experiential marketing to boost consumer conversion.
  • Oversee account profitability, P&L, collections, and trade compliance.
  • Build strong retail relationships and lead commercial negotiations.
  • Develop and mentor a high-performing sales team across geographies.

The Successful Applicant

  • 12+ years in sales/channel leadership in consumer electronics or FMCG.
  • Proven modern trade and key account management experience.
  • Strong financial, negotiation, and leadership skills.
  • Entrepreneurial, mobile (upto 10-15 days of travel), and ready to build from ground up.
  • Tier 1 MBA Preferred

What's on Offer

  • Be part of the India launch team of a globally admired brand.
  • Work in a high-growth, high-ownership environment with a collaborative and performance-driven culture.
  • Build and Lead a national team, shape retail strategy, and make a visible impact from day one.
Quote job ref
JN-082025-6820191

Job summary

Function
Retail
Sub Sector
Category Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangalore
Job Type
Permanent
Job Reference
JN-082025-6820191

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.