Retail Product Management

Key Responsibilities

A. Product Strategy & Development

• Develop and manage retail finance products such as New Car Loans, Used Car Loans, refinancing, top-up loans, buyback programs, balloon schemes, assured resale value programs, and other tailored financing structures.
• Conduct market research, competitor benchmarking, and customer insights to identify product opportunities.
• Conceptualize and launch new product offerings aligned with OEM retail strategy and customer buying behaviour.
• Design customer-centric value-added offerings (insurance, extended warranty finance, service package finance, accessories finance, loyalty programs).

B. Pricing, Policy & Program Management

• Formulate product pricing, interest rate structure, schemes/subvention plans, and promotional offers.
• Build product approval notes, business cases, and policy documentation.
• Track product profitability, yield, and portfolio performance; recommend revisions to maintain competitiveness.
• Manage OEM subvention schemes and retail program rollouts across dealership networks.

C. Business Growth & Channel Support

• Partner with regional and field sales teams to drive product penetration and loan conversion ratios.
• Conduct product training sessions for dealer finance teams, DSA's and internal sales teams.
• Monitor national/regional product performance and implement corrective action plans.
• Optimize dealer-level product adoption and ensure availability of proper product communication materials.

D. Digital Journey & Process Enhancement

• Work with technology and digital teams to build seamless retail loan journeys, including lead management, credit decisioning automation, KYC/Video KYC, e-agreement, e-mandate, and onboarding workflows.
• Enhance customer experience by simplifying loan documentation, disbursal process, and turnaround time (TAT).
• Identify and digitize manual steps to increase productivity and reduce operational costs.

E. Risk, Compliance & Regulatory Alignment

• Coordinate with Credit, Risk, Operations, and Compliance teams to ensure product policies are compliant with RBI & NBFC regulations.
• Conduct risk assessment for new product propositions and ensure controlled execution.
• Ensure product-level adherence to fair practices code, KYC/AML norms, data protection, and internal audit guidelines.

F. Cross-functional Collaboration

• Liaise with OEM brand, marketing, and retail vertical to create aligned finance programs.
• Collaborate with Risk, Credit, Operations, Collections, Legal, and IT to ensure holistic product governance.
• Act as the product SPOC for all stakeholders, ensuring smooth implementation of product initiatives.

G. Analytics & Reporting

• Track KPIs: volume, conversion rates, yield, NPAs, dealer activation, scheme performance.
• Use analytics to identify customer segments, credit behavior, and actionable insights for product refinement.