Regional Trade Marketing Manager - FMCG - East

Kolkata Permanent
  • An excellent opportunity to work with a global FMCG company
  • A good opportunity to work in a high growth environment

About Our Client

Our client is a globally renowned name in the FMCG Industry. They have been consistently growing in their domain and are a well-known brand. They are looking for a Regional Trade Marketing Manager based out Kolkata to manage their East operations.

Job Description

Key responsibilities of the role are -

  • Design a detailed RTM plan for each area based on the demographic, trade and economic landscape
  • Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation
  • Measure the effectiveness of every RTM initiatives and do course corrections if needed
  • Co create, execute effective Trade promotion programs for Traditional trade while ensuring regional profitability
  • Enable field Sales organisation to execute trade programs to drive superior business results
  • Design and deliver high impact visibility programs to generate demand across channel
  • Work with Commercial Manager to ensure efficiency & effectiveness in all spends with respect to trade and in-store activation

The Successful Applicant

A successful candidate is someone with

  • 8-12 years of experience in the consumer goods Industry
  • Experience in Trade Marketing, GTM / RTM Strategy
  • Good communication skills and ability to deal with senior stakeholders

What's on Offer

This is an excellent opportunity to lead a high growth region with tremendous potential. This is also an excellent opportunity in terms of career progression.

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