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Product Marketing Manager

Mumbai Permanent View Job Description
The Product Marketing Manager will lead the development and execution of marketing strategies to drive product growth within the FMCG industry. Based in Mumbai, the role demands expertise in product positioning, market analysis, and cross-functional collaboration.
  • Opportunity to work with a Global Food Ingredient MNC
  • Opportunity to work with highly experienced and exceptional leadership team

About Our Client

Our client is a Global FMCG MNC

Job Description

Category Management

  • End to end responsibility of assigned category / Product Portfolio
  • Renovation/ Rejuvenation of Projects
  • Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel
  • Work closely with cross-functional teams to define Category Insights, Idea generation and converting them into NPD roadmaps
  • Build customer & consumer insights through various interactions
  • Develop marketing campaigns to drive business value
  • Work closely with sales and trade marketing team to grow Company's market share in the food services channel
  • Category champion and working very closely with the team especially Trade Marketing, Chef team and sales - having a true external orientation
  • Will be responsible for maintaining the A&P spends for the Product category
  • Reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing



New Product Development

  • End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases
  • Conduct market assessments & Feasibility Studies for new projects
  • Develop Product briefs with Research & Development teams and cross function teams
  • Responsible for Market Validations of NPD projects
  • Develop Launch Plans including communication development for New Products
  • Lead the Product launches and post launch reviews
  • Project Network Management and OTIF delivery of projects.

The Successful Applicant

  • Classical marketer who understands all facets of the 6P's of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.
  • Experience of conceptualizing new projects and leading it end to end through the innovation funnel.
  • Strong financial & business acumen with experience of closing business cases with functional stakeholders
  • Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be useful.
  • Experience of leading or being part of the creative process for building an integrated communication campaign for customers.
  • Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.
  • Strategic thinker, good communication and influencing skills.
  • Solution oriented, team player/collaborator and agile to changing environment.
  • Firsthand experience of working with the regulatory and legal functions in the organization would be useful.

What's on Offer

  • Opportunity to work with a Global Food Ingredient MNC
  • Opportunity to work with highly experienced and exceptional leadership team



Quote job ref
JN-072025-6780917

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-072025-6780917

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.