Product Marketing Manager - Europe | Fintech | SaaS

* Market Research: Conduct in-depth analysis of international markets, identifying key trends, major players, and the unique business needs in each region. Establish a clear understanding of regional regulations or compliance issues that impact our products.* Customer Empathy: Talk to existing & potential customers to build a deep understanding of their challenges and needs, ensuring ClearTax's solutions are aligned with their expectations and pain points.

* Competitive Landscape Analysis: Identify and assess major competitors within each target region. Evaluate their strengths and weaknesses and determine how ClearTax's unique selling propositions (USPs) can differentiate it from these competitors. Build battlecards to clearly communicate these advantages in the market.

* Audience Definition: Define and segment the target audience for ClearTax products in international markets. Consider factors such as industry sectors, company sizes, and specific business needs that align with ClearTax's solutions.

o Develop customer personas for key market segments, acting as the voice of the customer in product positioning and messaging.* Narrative Development: Create clear and engaging narratives around ClearTax's solutions that communicate the product's value proposition and relevance to target audiences. Adapt product messaging to address regional nuances, cultural considerations, and competitive dynamics while leveraging ClearTax's unique features. - Define product positioning and messaging at the brand, product, and use case levels to differentiate ClearTax in international markets.

* Pricing & Value Communication: Pitch into pricing strategies and help enable ROI through both tangible and intangible metrics that clearly communicate the value of ClearTax's solutions to potential customers.
Content Building

* Sales Enablement:

o Collaborate with the Sales, SDR, and Customer Success teams to develop targeted sales enablement tools and training programs to support ClearTax's product adoption.
oCreate tools for sales teams, such as playbooks (MOFU, TOFU, BOFU) tailored for different personas and designations, as well as customized pitch decks for SDRs and Sales.

* Marketing Enablement: Produce high-quality marketing content, including case studies, whitepapers, website copy, and more. Maintain a high bar on content creation to support both sales and broader marketing objectives.
Training & Cross-Functional Collaboration:

* Training for Sales & SDR Teams: Deliver training sessions to Sales and SDR teams on the newly created content, positioning, and competitive insights to ensure they can effectively communicate ClearTax's value proposition.
Cross-Functional Collaboration: Work closely with cross-functional teams to ensure the successful execution of product marketing strategies and ensure alignment with broader business objectives.