Product Manager/ Sr PM- Medical Devices

Gurgaon Permanent
  • An opportunity to work with a global market leader in Medical Equipment industry
  • An opportunity to work with the fastest growing business for the role

About Our Client

Our client is a global market leader in multiple portfolios within the Medical Equipment Industry.

Job Description

    • Marketing Strategy Planning: Contribute to the development of marketing plans, ensure effective implementation of marketing plans for own products in country in line with the overall franchise goals and marketing strategy
    • Business Planning (AOP): Track brand/market performance of product, analyse issues and action plan development within defined AOP and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans
  • Market (Market Conditions, Customers, Competitors) Analysis: Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional team & highlight possible modifications to the regional/ franchise marketing plan
  • Marketing Operations: Lead execution of marketing plans for own products/ portfolio, coordinate with internal functions and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determine corrective actions in line with AOP, provide timely and accurate MIS on operations
  • Product Life Cycle Management: Execute product plans for own country and franchise in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance
    • Marketing Communications: Support development of key marketing communications around own portfolio through seeking MR inputs , work closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio
  • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; responsible for developing and maintaining regional key opinion registers; assist in coordinating Physician symposiums and participates in main customer events

Sales Enablement: Understand and align own activities to portfolio sales and marketing objectives, map development needs & periodically conduct training for the sales teams (product/

  • positioning/ therapy/ clinical messaging etc.); ensure dissemination of the marketing collateral to sales teams and KOLs, provide guidance on product queries, monitor inventories and provide support to sales as required

The Successful Applicant

MBA with 4-6 years of relevant experience in marketing roles; Industry background in Healthcare/ Healthcare Consulting

What's on Offer

An opportunity to work with an organisation which is known to provide multiple opportunities for career progression and a great culture.

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