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Online Head - Digital Brand Manager

Ahmedabad Permanent View Job Description
We are looking for an experienced Online Head - Digital Brand Manager who has successfully scaled D2C and marketplace businesses preferably in the beauty/ personal care category. The ideal candidate is a strategic thinker with hands - on experience in D2C & Marketplace growth, Social Media, Performance Marketing, Content strategy, and E - Commerce operations.
  • Opportunity to build a 0-1 BU in a listed company
  • Opportunity to lead the entire online arm of the Business Unit

About Our Client

Our client is a listed firm, and the market leader in their industry

Job Description

1.Digital Commerce - D2C, Marketplaces, Quick Commerce

Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.)Own the Marketplace revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Maintain brand store page & A+ content.Drive keyword optimization for search visibility.Create & execute customer reviews and ratings strategy.Coordinate with marketplace KAMs on growth plans, event participation & negotiations.

D2C WebsiteOwn the D2C website revenue growth, CAC, AOV, contribution margin & retention.Coordinate UI/UX improvements, CRO, landing page creation & merchandising.Oversee warehousing, last mile logistics, delivery SLAs & returns management.Ensure smooth functioning of customer support.NPS improvement initiatives.

Quick Commerce (Blinkit, Zepto)Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Coordinate with KAMs on growth plans, event participation & negotiations.2.Social Media & Content StrategySocial Media ManagementLead strategy and execution for Instagram, YouTube and TikTok (if applicable)Plan monthly calendars aligned with brand campaigns, product launches & trends.Drive brand storytelling, community engagement & audience growth.

Content CreationOversee production of product videos, reels, tutorials, testimonials & UGC.Manage shoots, content agencies, creators, and internal design team.Ensure consistency with brand voice, guidelines & aesthetics.

Influencer MarketingDesign and manage the influencer program (micro/macro/KOLs).Evaluate creators, negotiate partnerships, track ROI & attribution.Build long - term relationships with creators relevant to beauty & lifestyle.3.Performance Marketing & Growth Paid MediaOversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.Optimize budgets, CAC, ROAS & LTV metrics.Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).

The Successful Applicant

A successful Online Head - Digital Brand Manager should have:Must haves:

  • Talent Pool 1 - New age D2C and digital first brands in the beauty & personal care, health & wellbeing space (other allied industries can be explored). Pool 2 - FMCG brands in the beauty or health & wellness space
  • Years of experience: 8+ years of experience
  • Strong experience in Marketplace Marketing experience, social media and Content strategy
  • Someone who has seen 0-1 journey and built business from scratch
  • Strong team management skills



Working Mode:

  • 6 days WFO, 1st and 3rd satruday's are off



What's on Offer

  • Opportunity to build a 0-1 BU in a listed company
  • Opportunity to lead the entire online arm of the New Business Unit



If you are passionate about making a difference in the this sector and have the skills to excel as a Digital Brand Manager, we encourage you to apply.

Quote job ref
JN-122025-6908645

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Technology & Telecoms
Location
Ahmedabad
Job Type
Permanent
Job Reference
JN-122025-6908645

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.