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Offline Sales Head

Pune Permanent View Job Description
We are seeking a dynamic Offline Sales Head to lead and scale the entire offline business (Both GT and MT). This role will own revenue, distribution expansion, and channel strategy, driving sustainable growth across general trade, modern trade, and key accounts.
  • Opportunity to work with a well-funded brand in beauty & personal care space.
  • Opportunity to build the offline sales vertical, working with the co-founders.

About Our Client

The company is a fast growing organisation operating in the FMCG sector with a focus on beauty & personal care segment. They are committed to delivering high-quality products and building a strong presence in the market through innovative sales strategies. Featured & funded on Shark Tank, has won place in houses of lakhs of consumers across the country.

Job Description



Key Responsibilities:

1. Offline Business Strategy

* Define and drive the offline growth strategy for a BPC brand across GT & MT channels .

* Identify expansion opportunities across geographies, formats, and channels

* Build a scalable roadmap for offline revenue growth2. Distribution & Network Expansion (GT)

* Build and scale distributor, stockist, and retailer network

* Strengthen market coverage and penetration across regions

* Ensure efficient last-mile execution3. Modern Trade & Key Accounts (MT)

* Lead partnerships with modern retail chains and key accounts

* Drive listing, negotiations, joint business plans (JBPs)

* Ensure strong visibility, promotions, and category growth4. Team Leadership & Capability Building

* Build, lead, and mentor regional sales teams and channel managers

* Drive performance management and capability development

* Establish clear KPIs and accountability frameworks5. Trade Marketing & Execution

* Collaborate with marketing to drive offline campaigns and activations

* Ensure strong in-store visibility, merchandising, and brand presence6. Supply Chain & Operations Alignment

* Work closely with supply chain to ensure inventory planning and availability

* Optimize logistics, reduce stock-outs, and improve fill rates

The Successful Applicant

Desired Skills & Competencies:

* Strong network within General Trade (GT) and Modern Trade (MT) channels, in the BPC (Beauty & Personal Care) segment

* Proven experience in distributor and retailer management & coordination

* Good working knowledge of Excel and MIS reporting

* Ability to analyze sales data and derive actionable insights

* Willingness to travel extensively across markets

* Highly result-oriented with a strong execution focus

* Strong communication, negotiation, and relationship management skillsQualification:

* Tier-1 or tier-2 MBA in Sales/Marketing preferred

* 5-10 years of relevant experience in General Trade, Modern Trade, or Offline Sales

* Prior experience in beauty/ personal care/ home care preferred.

* Previous stints in legacy FMCG brands will be prioritized.

* Understanding of D2C ecosystem in India is mandatory.

What's on Offer

* Opportunity to work with a fast-growing brand.

* Performance-linked incentives.

* Exposure to large modern trade accounts.

* Leadership opportunity to build and lead the entire offline sales verticalIf you are passionate about offline sales and ready to take on this exciting role, apply now to contribute to the growth of a promising FMCG company.

Quote job ref
JN-042026-6988408

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Pune
Job Type
Permanent
Job Reference
JN-042026-6988408

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.