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National Head of Sales & Strategy - B2B

India Permanent View Job Description
This role leads national B2B sales excellence by driving KPI governance, CRM‑led funnel management, and data‑driven performance reviews across multi‑zone sales operations. It also focuses on expanding B2B channels, strengthening Sales-BD alignment, and building sales capability to deliver disciplined, scalable growth.
  • Opportunity to work with one of the biggest electrical goods company in India.
  • Opportunity to contribute to the strategy & sales function at a national level.

About Our Client

A leading Indian manufacturer in the electrical and infrastructure space, known for strong brands across wires, cables, and allied solutions.

The organization combines deep distribution strength with growing B2B and projects focus, emphasizing governance, capability building, and scalable execution.

Job Description

Roles & ResponsibilitiesI. KPI Reporting & Analytics

  • Define and own the national B2B KPI framework
  • Oversee centralized performance dashboards
  • Ensure all reviews are data-driven
  • UseCRM andanalytics tools to:
    • Identify gaps
    • Highlight opportunities
    • Strengthen performance-review culture

II. Sales-BD Approval Planning

  • Establish aSales-BDprioritization framework
    • Focus on high-potential accounts and opportunities
  • Facilitate monthlySales-BD review meetings
    • Track progress on approved opportunities
    • Ensure accountability between teams

III. Funnel Management (CRM Governance)

  • Lead nationalCRM governance
    • Adoption benchmarks
    • Data hygiene
    • Data-quality standards
  • Own the entire funnel:
    • Lead generation → Order closure
  • Ensure:
    • Adequate funnel coverage vs monthly targets
    • Weekly funnel reviews with Zonal Heads
    • Reliable and disciplined field reporting

IV. Channel Development (National B2B Expansion)

  • Lead nationalB2B expansion strategy, including:
    • Industrial clusters
    • Project corridors
    • EPC / OEM hubs
  • Improve channel productivity through:
    • Distributor performance reviews
    • System-led fixes (stock, service coverage)
  • Drive weak-market turnaround using:
    • Performance diagnostics
    • Competitor intelligence
    • Policy or product interventions
  • Standardize:
    • B2B channel-development processes
    • Governance models across regions
  • Align distributor policies with:
    • Sales
    • SCM
    • Finance
    • Commercial teams



The Successful Applicant

Experience

  • 10-15 years in B2B Sales / Sales Excellence / Business Transformation
  • Industry background preferred:
    • Manufacturing
    • Building materials
    • Cables / electricals / industrial products



Prior Role Exposure

  • Experience in multi-zone sales operations
  • Ownership of performance governance at a national or multi-region level



Core Skill Sets

  • Deep expertise in:
    • B2B project & industrial sales
    • CRM-led funnel governance
    • Multi-zone performance management
  • Ability to:
    • Design and institutionalize KPI frameworks
    • Drive sales capability programs
    • Align Sales, BD, SCM, Finance, and Commercial teams under a single governance model
  • Strong execution orientation:
    • Translating strategy into disciplined, outcome-driven execution



What's on Offer

  • Competitive salary package with great incentive on offer.
  • Working with the senior stakeholders and handling Pan-India strategy for sales.
Quote job ref
JN-042026-6990135

Job summary

Function
Sales
Sub Sector
Technical / Industrial
What is your area of specialisation?
Industrial / Manufacturing
Location
India
Job Type
Permanent
Job Reference
JN-042026-6990135

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.