Back to search

Marketing Manager - Europe | Fintech | SaaS

Bangalore Permanent View Job Description
This role focuses on driving customer acquisition and revenue growth through multi-channel marketing campaigns across the Erope market, with a strong emphasis on ABM, sales enablement, and data-driven optimization.
  • - Work along with a game changing fintech SaaS organization
  • - Be a founding member for an expansion geography

About Our Client

Our client is a global B2B SaaS provider specializing in Compliance, Tax, and Supply Chain solutions. With a growing presence across Europe, our client helps businesses stay compliant, optimize tax operations, and streamline supply chain processes.

Job Description

1. Demand Generation & Growth Marketing -

* Drive new customer acquisition through 360 degree marketing campaigns across channels - online & offline
*Own end-to-end execution of all marketing campaigns across multiple channels - and multi countries in EU
*Identify and execute high-impact paid and organic campaigns across multiple digital channels, webinars, emailers, etc.
*Develop strategies to increase marketing-attributed revenue and optimize MQL-to-SQL conversion rates.

2. Sales Enablement & Funnel Acceleration -

* Develop targeted ABM strategies for large enterprises and high-value accounts.
* Implement lead nurturing workflows to improve engagement and conversion rates.

3. Event & Community Marketing

*Optimize participation in flagship events, trade shows, and roundtables for higher ROI.

*Organize high-impact customer and industry events with keynote speakers and thought leadership sessions.
*Establish a presence in strategic industry events to strengthen brand visibility and customer relationships.

4. Data-Driven Marketing & Performance Optimization

* Define and track key KPIs such as TOFU awareness, lead nurturing rates, and deal acceleration metrics.

* Conduct deep analysis on campaign effectiveness and optimize ROI across marketing channels.
* Manage and optimize marketing budgets, ensuring spend aligns with company growth goals
* Stay up-to-date with the latest trends in performance marketing, advertising platforms, and B2B SaaS marketing strategies - across global & specifically EU countries

The Successful Applicant

- 6+ years of experience in B2B SaaS marketing in the International market (with at least 3 years in EU), with a focus on compliance, tax, or supply chain solutions.

- Experience in marketing across multiple European markets.

- Familiarity with Peppol, ViDA (VAT in Digital Age), SAF-T, or tax compliance regulations is a plus.

- Strong understanding of ABM, demand generation, and sales enablement strategies.

- Proficiency in marketing automation tools (Marketo, HubSpot, Pardot, etc.).

What's on Offer

Own the growth charter for Europe and make an impact across the fintech space

Quote job ref
JN-042025-6713316

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Technology & Telecoms
Location
Bangalore
Job Type
Permanent
Job Reference
JN-042025-6713316

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.