Marketing Head

Bangalore Permanent
  • A chance to work with a rapidly scaling start-up
  • A chance to be a part of the leadership team

About Our Client

A well-funded consumer tech start-up looking to create a social impact

Job Description

Develop and lead the overall growth marketing strategy focused on conceptualizing and activating campaignsOwn the marketing demand generation goals at the companyExperiment, design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.Oversee our lead scoring and nurturing programs optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue.Expand our digital marketing strategy by leading the marketing team to maximize qualified traffic and leads from SEO, paid social, search, content syndication.Partner with leadership on our go-to-market strategies for entering new markets.Establish strong internal relationships with key cross-functional leadership within Business Heads, Product Heads, PMO etc. to gain a deep understanding of our short-term and long-term business growth goals.

The Successful Applicant

At least 12-15+ years of marketing experience in internet/FMCG organizationsProven track record for developing B2C growth marketing strategies that deliver tangible business resultsDigital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale.Results-oriented and data-driven, with the analytical and quantitative skills to interpret data and translate it into actionable changes.Demonstrated experience designing, building and running a modern marketing technology stack

Experience in optimizing social media communicationExperience with multivariate experiments across non-digital & digital platformsStrong analytical skills and data-driven thinking

What's on Offer

A chance to be a part of the core team of a rapidly scaling start-up

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Job summary

Sub Sector
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FMCG (Fast Moving Consumer Goods)
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