Marketing Head

Develop and lead the overall growth marketing strategy focused on conceptualizing and activating campaignsOwn the marketing demand generation goals at the companyExperiment, design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.Oversee our lead scoring and nurturing programs optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue.Expand our digital marketing strategy by leading the marketing team to maximize qualified traffic and leads from SEO, paid social, search, content syndication.Partner with leadership on our go-to-market strategies for entering new markets.Establish strong internal relationships with key cross-functional leadership within Business Heads, Product Heads, PMO etc. to gain a deep understanding of our short-term and long-term business growth goals.