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Marketing Head- Vaccines

Mumbai Permanent View Job Description
The Marketing Head would be responsible for the development/management of market penetration strategies for the pharmaceutical market for the vaccine category. Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities. Interacts closely with sales force to make sure the understand and implement Product Marketing plan.
  • 1. Opportunity to work with a leading Pharmaceutical MNC in India
  • 2. Opportunity to work in a dynamic and fast-paced environment

About Our Client

Our client is a leading Pharmaceutical MNC that focuses on innovative and specialty medicines to prevent and treat diseases. The company fosters a culture of innovation, performance, and trust amongst employees.

Job Description

The key responsibilities include-

  • Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
  • Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
  • Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
  • Develop the end-to-end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
  • Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
  • Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
  • Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
  • Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
  • Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials

The Successful Applicant

Qualifications:

  • Experience with pharmaceutical marketing and the code of promotion
  • Experience crafting high-impact customer experience plans that conform to local market needs
  • Experience with multi-channel marketing



Job-Related Experience: -

  • Demonstrated stakeholder management and influencing skills
  • Exceptional communication and organizational skills
  • Demonstrated ability to manage a portfolio of over 100 CR annually.



What's on Offer

The candidate has an opportunity to join a global leader in healthcare, and contribute to innovative campaigns for iconic brands. Develop your marketing expertise and build a rewarding career with a leading pharmaceutical company.

Quote job ref
JN-012025-6653762

Job summary

Function
Healthcare & Life Sciences
Sub Sector
Marketing
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Mumbai
Job Type
Permanent
Job Reference
JN-012025-6653762

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.