Marketing Head - Leading MNC
Opportunity to be in the Top Management
Attractive perks and benefits
About Our Client
Client is the leaders in this space, with their brand being one of the biggest in this segment. They have a 90% market share and the most dominant player in this market.
- Brand Management - Responsible for conceptualization of brand strategy, finalization & implementation of Brand Plan for augmenting the business volume. Preparing P & L and Annual Marketing Plan for the category with budgets for all activities.
- New Product Development - Product development through proper SWOT analysis, understanding the market and competitive situation for new business opportunities & hence determining the product launch needs.
- Marketing Communication - Interacting with agencies for management of ATL & BTL activities. Interacting with leading publications for developing advertorials to generate awareness & interest around category handled. Developing thematic and tactical Print ads Creative, and other POP's .
- Social & Digital marketing strategy - Developing the social and digital marketing strategy of the BU for the relevant TG. Increasing awareness, intent and conversion in the Target Segment.
- Market Mapping - Responsible for Sales Trend Analysis, Distribution Planning, Market segmentation, new product idea generation, Competition mapping (features
- / price/ pack), and Trade / customer feedback.
- Merchandising and Product Visibility - Optimizing retail space available for better product visibility, ease of shopping & maintaining the brand imagery. Developing shelf display, SKUs availability, better packaging etc with emphasis on modern trade formats.
Consumer & Trade Promotion - Developing and executing of consumer and trade promotions in terms of promo gift finalization, procurement, promo stock distribution, packaging implementation, distribution strategy, building promo awareness and resultant increased sales off take.
The Successful Applicant
- 10-12 years of relevant marketing experience
- Top B - school
What's on Offer
- Attractive salary
- Opportunity to be in the Top Management