Marketing Head- Consumer Electronics MNC

Mumbai City Permanent
  • Lead marketing for a leading Consumer Electronics brand
  • Be a part of a brand that spans across multiple consumer lifestyle touch points

About Our Client

Our client is a 100 years' old multi national that is present in over 150 countries. In India, they are positioned as a premium appliance brand with more than 10% market share in categories they operate in.

Job Description

Overall strategy and planning

  • Define local marketing strategy and plan, as part of cascade from BA strategy + follow up on execution in the market

  • Deploy maturity roadmap and follow up - lead development in each team accordingly

  • Guide the building and approval of campaign plans designed to drive brand and business goals

  • Lead eCommerce marketing planning and joint business plan with strategic partners

  • Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize the deployment in market (particularly at retail)

  • Participate in agency meetings. Ensuring that the investment is maximized and the operating model is optimized

  • Synergize agencies in market, with particular focus on remuneration model and value for money

  • In charge of overall marketing budget management

Excellence in execution

  • Ensure that the activation and roll out of campaigns is optimized, and other marketing activities maximize impact

  • Follow up on execution by reporting to senior leadership on status, measurement and follow up

  • Ensure that the brand value is maximized but delivering high quality marketing materials at all touchpoints

Team Management

  • Manage the local marketing for excellence and development of employees

  • Ensure growth opportunities are provided and met where planned

  • Ensure annual reviews and development plans are in accordance to global policies

Planning and approval of consumer promotions

  • In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize ROI

  • Ensure brand-led sales driving philosophy is applied to every promotion

  • Own overall calendar of promotions and approval process (with finance) to ensure ROI/self funding is adhered to

  • Require and ensure that follow up of each promotion is done



The Successful Applicant

  • Passionate about delivering simply outstanding consumer experiences.

  • Extensive experience in marketing including retail, social media, paid media, campaign, consumer lifecycle management.

  • Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.

  • Ability to think in a creative and strategic way, but adept at delivering operationally.

  • Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.

  • Ability to learn fast and adapt well in unfamiliar situations.

    • Stronganalytical skills and data-driven thinking. Proven practical experience in applying testing/experimentation methodologies andoptimization strategies.

    • Masters of Business Administration in Marketing or related area



  • 12-15 years of professional experience in marketing in consumer durables/goods

What's on Offer

  • An opportunity to create simply outstanding experiences with activation of all touchpoints in the consumer journey.

  • Work on brands and products that impact lives of millions of people

  • Brings an ecosystem of products to the consumer that improves their every day life
Quote job ref
4223131

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Retail
Location
Mumbai City
Job Type
Permanent
Job Reference
4223131