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Manager - Digital Marketing | Global FMCG

Mumbai Permanent INR2,500,000 - INR3,300,000 per year View Job Description
As a Manager - Digital Marketing, the key role is to partner with brands, internal & external stakeholders on digital initiatives to enable brand growth. The role holder takes care of planning, executing, and controlling digital activities across all digital channels for Specialized nutrition business, ensuring that the company's reputation is never compromised but built further.
  • Opportunity to work with a Global Foods and beverage MNC
  • Opportunity to lead the Digital charter for an important category for the brand

About Our Client

  • Our client is a Global Foods and beverage MNC

Job Description

  • Plan and execute digital plans (across channels as per the consumer journey) for brands
  • Lead, plan and execute performance marketing campaigns across digital and ecommerce
  • Manage all e-commerce content and activations
  • Manging brand websites, Tools, Mobile apps as per business needs
  • Work closely with Brand team and agency for all digital activations
  • Media management and optimization across channels
  • Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance
  • Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Evaluate and optimise media plan as per business objectives & scope
  • Planning and budgetary control of all digital marketing activities
  • Maintain a digital dashboard/reporting to tracks digital campaigns/activations, progress, and impact on brand performance
  • Actively monitor competitive digital campaigns and their effectiveness
  • Evaluate new digital platforms, innovations, and strategic partnerships
  • Manage day to day Digital Marketing partner relationships with internal and external stakeholders
  • Collaborate with Global teams on digital activations and tools
  • Provide insights to brand teams and senior teams on performance and impact of activations
  • Review new technologies and keep the company at the forefront of developments in digital marketing



The Successful Applicant

A successful Manager - Digital Marketing should have:

  • Digital professional with 8 - 10 years' experience in managing brand and 360 digital activations.
  • Must have digital skills:
  • Performance Marketing & E-commerce
  • Digital Media management
  • Experience in Social Campaigns management (Facebook, Twitter, Instagram, LinkedIn and other upcoming)
  • Search, GA, GSC & Social Analytics
  • Martech, website, apps, APIs, integration of tools, tech support on backend architecture

What's on Offer

  • Opportunity to work with a Global Foods and beverage MNC



Quote job ref
JN-072025-6798291

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-072025-6798291

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.