Head Retail Marketing and VM (12+, Kolkata)

Kolkata Permanent
  • Work closely with senior stakeholders
  • Opportunity to fast-track career growth

About Our Client

Our client is an ethnic wear brand founded in 1999. They specialize in Ethnic wear.

Job Description

  • Retail Marketing

Understand consumer journey and highlight interventions to inspire, attract and convert and bring back customers

Rollout campaign in-stores basis commercial annual calendar via window communication, POSM, digital screens etc. for all store types across tiers of cities, national and international markets
Retail Customer Experience

Create a standardised retail customer experience for all brands

Bring alive retail CX via rolling out immersive experiential elements like in-store radio, brand fragrance, new technology elements like QR, AR etc to put shoppers in buying mood. Standardize elements across franchise partner stores to offer a uniform brand experience
Measure Retail CX impact on sales and drive improvements

  • Retail Media Network(RMN):

Evaluate retail media network touchpoints across store types and standardize their role and communication
Explore opportunities to promote partner brands and monetize wherever possible

  • Consumer Promotions

Evaluate consumer offers and promos(EMI's, cashbacks, credit card points redemption, gift card etc.) basis commercial calendar, identify partner brands, construct proposition, pilot in a few stores and roll them nationally to attract and convert customers

  • Visual Merchandising

Develop retail store identity for new concepts, store design, shop in shops etc
Plan, create and execute overall visual merchandising strategy. Design appealing merchandise displays in order to attract & convert visitors in the store
Design various window displays, signs and promotions displays
Test different visuals across digital screens, lit boxes, banners and see which ones to roll out basis effectiveness

  • Others

Communicate with cross-teams such as Merchandising and Projects for strategy, opportunities and initiatives
Identify and track key KPIs, RoI reports. Manage budget, collaborate with partners

Keep abreast with industry and market trends

The Successful Applicant

- 10+ Years experience in Retail Apparel Industry

- Well versed with Retail Marketing and Visual Merchandising

- Managing a team of 6-7 people

What's on Offer

- Work with a leading retailer

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Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.