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Head Marketing

New Delhi Permanent View Job Description
A leading Indian consumer brand is seeking a strategic and dynamic Head of Marketing to lead brand transformation, integrated communications, and digital innovation. The role will oversee a cross-functional marketing team and drive impactful campaigns across business units, channels, and consumer touchpoints.
  • Lead brand transformation at a top-tier consumer electricals company
  • Exciting opportunity

About Our Client

Our client is a leading brand in the consumer electricals and home appliances space, part of a reputed diversified business group. The organization is known for its innovation-driven mindset, commitment to quality, and customer-centric approach. It is currently undergoing a brand transformation journey, aiming to build a future-fit, digitally forward identity that resonates with modern consumers.

Job Description

· Location: Delhi / NCR

· Reporting To: Chief Marketing Officer

· Team Leadership: 15-20 direct/matrix reports

· Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:

* Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.

* Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.

* Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.

* BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.

* Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.

* Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.

The Successful Applicant

  • 15+ years of deep experience in building consumer brands.
  • Should have handled large scale, complex marketing operations in traditional distribution set ups.
  • A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organisation into a future-fit brand at the leading edge of consumer marketing.
  • Prior experience in Consumer Durables/ Appliances, FMCG or D2C and demonstrated ability to work in matrixed environments will be an added advantage.
  • Some prior experience in Product Management, Consumer Insights is important
  • A self-starter with ability to build relationships with and influence internal teams
  • Must have proven ability to multitask and deliver key projects at a fast pace

What's on Offer

· Opportunity to lead and shape the marketing strategy of a prominent organisation.

· Collaborative and supportive work environment in a well-established company.

· Chance to make a significant impact on the company's growth and market presence

· Competitive benefits package and professional development opportunities.

Quote job ref
JN-092025-6844944

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
New Delhi
Job Type
Permanent
Job Reference
JN-092025-6844944

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.