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Head of Brand Marketing

Bangalore Urban Permanent View Job Description
This role requires the incumbent to lead, strategize and execute brand-building initiatives while managing a team in the Apparel/Fashion Retail sector.
  • Opportunity to lead brand marketing for the market leaders.
  • Leadership and high visibility role

About Our Client

The organization is a large-scale Apparel/Fashion Retail manufacturer, ranking among the top industry players in India.

Job Description

  • Lead and develop a strategic brand management plan.
  • Manage brand identity and ensure brand consistency across all platforms.
  • Oversee the creation and execution of marketing campaigns.
  • Track the brand's performance and modify strategies as necessary.
  • Lead category-led marketing strategies.
  • Work closely with the marketing team to develop brand narratives and positioning.
  • Ensure all brand initiatives align with the company's overall business goals.
  • Develop and manage a team of brand managers.
  • Build GTM strategies for omnichannel business.
  • Collaborate with external agencies for brand promotion activities.

The Successful Applicant

A successful 'Head of Brand' should have:

  • 10-12 years of overall experience in Brand Management in the Retail sector, preferably Apparel/Fashion.
  • Open to Bangalore as a location, with the flexibility for WFO.

What's on Offer

This position offers a unique opportunity to lead and shape brand strategies in a leading textiles manufacturer, and to work with a dedicated and talented team in a vibrant and innovative work environment.

Quote job ref
JN-112024-6593412

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
Retail
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-112024-6593412

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.