Save Job Back to Search Job Description Summary Similar JobsDrive strategic initiatives within the team. Leadership and high visibility roleCompetitive salary with other employment perks.About Our ClientOur client is one of the largest and fast growing FinTech groups in the country.Job DescriptionYou will develop and execute compelling marketing strategies, leading brand campaigns that engage, inspire, and deliver value to the users. This role requires a deep understanding of consumer behavior, creativity in brand storytelling, and a data-driven approach to optimize brand performance across all touchpoints.Brand Strategy Development:Lead the creation and execution of the brand marketing strategy to enhance the visibility, customer engagement, and brand loyalty across all customer segments.Shape the brand narrative to reflect the mission, values, and unique value proposition, driving consistency across all channels.Campaign Leadership:Develop and oversee the execution of integrated marketing campaigns (digital, offline, social media, TV, etc.) to increase brand awareness and user acquisition.Work closely with the creative, digital, and media teams to deliver high-impact brand campaigns, ensuring alignment with business goals and target audiences.Market Research & Consumer Insights:Drive consumer insights and competitive research to identify opportunities for brand growth.Monitor and analyze market trends, user behavior, and industry developments to inform brand strategies.Digital Brand Presence:Lead efforts to strengthen the digital brand presence, working with the digital marketing team to create cohesive online strategies that resonate with the target audience.Collaborate with the product and content teams to ensure brand consistency across digital assets (app, website, social media).Cross-Functional Collaboration:Partner with Product, Sales, and Growth teams to align brand messaging with product innovations and market expansion goals.Work closely with PR, communications, and external agencies to manage the public perception and ensure positive brand engagement.Performance Measurement & ROI:Define and track KPIs related to brand performance, awareness, customer perception, and campaign effectiveness.Use data-driven insights to continuously improve the effectiveness of brand marketing initiatives, optimizing spend and maximizing return on investment.Brand Innovation & Storytelling:Stay ahead of branding trends, and bring fresh, innovative ideas to help the brand remain relevant and impactful.Continuously evolve the brand's storytelling approach to create deeper emotional connections with customers.The Successful ApplicantEducation:Bachelor's/Master's degree in Marketing, Business Administration, Communications, or a related field from a reputed university.Experience:8+ years of experience in brand management and marketing leadership roles within the fintech, e-commerce, consumer technology, or related industries.Proven track record of leading high-impact brand campaigns across digital, offline, and social channels.Strong experience in building consumer brands, with an understanding of brand metrics, consumer behavior, and digital-first brand strategies.Experience working in high-growth, fast-paced environments is highly desirable.Skills:Strategic Thinking: Ability to think both creatively and analytically to develop and execute forward-thinking brand strategies.Leadership & Collaboration: Excellent leadership skills with a demonstrated ability to lead cross-functional teams and build strong working relationships with stakeholders.Data-Driven Approach: Strong analytical skills with the ability to interpret data and translate insights into actionable brand strategies.Communication & Storytelling: Exceptional communication skills, with the ability to create compelling narratives and craft a consistent brand voice across all platforms.Adaptability: Ability to pivot and adapt in a rapidly changing market, while staying true to the brand's core values and messaging.What's on OfferCompetitive salary with other employment perks.Long term wealth creation opportunity.Quote job refJN-102024-6557699Job summaryFunctionMarketingSub SectorCategory / Brand / Product ManagementWhat is your area of specialisation?Financial ServicesLocationBangalore UrbanJob TypePermanentJob ReferenceJN-102024-6557699