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GM/AVP- Performance Marketing | BFSI | 7+yrs exp

Gurgaon Permanent View Job Description
Performance Marketing Manager will manage digital paid advertising across channels (Google, Meta, affiliates, native, social). The role focuses on campaign-specific results, driving acquisition while maintaining COA. Requires expertise in paid media, analytics, audience targeting, stakeholder & partner management to deliver strong lead generation and sales growth.
  • Be a part of the growing digital channel for a leading brand
  • Growth opportunity

About Our Client

The hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach. The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry.

Job Description

· Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.

· Generate regular reports on campaign performance and present findings to stakeholders.

· Work closely with sales, product, and marketing teams to align campaigns with business objectives.

· Business Delivery while maintaining COA

· Stake holder management

· Perform A/B testing on ad creatives, landing pages, and targeting strategies.

· Stay updated on industry trends, platform updates, and best practices in paid marketing.

Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.

The Successful Applicant

  • 7-12 years of experience on the brand side (not agency) in BFSI, NBFC, FMCG, Insurance, Fintech, or E-commerce
  • Proven ability in stakeholder management and handling large monthly spends (₹5-8 Cr)
  • Strong expertise in performance marketing & paid advertising (Google, Meta, COA management, lead gen campaigns)
  • Hands-on experience with marketing automation & CRM tools (Webengage, Lemnisk, MoEngage, etc.)



What's on Offer

  • Opportunity to work in a leading health insurance organisation.
  • Collaborative and supportive company culture.



Quote job ref
JN-092025-6838704

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Insurance
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-092025-6838704

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.