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General Manager - Brand Marketing

Chennai Permanent View Job Description
The GM - Brand Marketing will lead the strategic planning, development and execution of all marketing and brand initiatives. The role also entails managing agency relationships to ensure the company's vision and goals are met.
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  • Growth Opportunity
  • Competitive pay

About Our Client

Our client is a leading figure in the insurance sector, specifically health insurance. With thousands of employees and a nationwide reach, they are known for their customer-centric approach and innovative solutions.

Job Description

  • Develop and implement marketing strategies that align with the company's brand and business objectives.
  • Oversee the performance of all marketing campaigns, assessing against goals and adjusting as necessary.
  • Manage relationships with marketing agencies and vendors.
  • Lead the development of marketing materials and brand messages that increase brand awareness and market share.
  • Coordinate with various departments to ensure consistency in the brand's presence across all channels.
  • Ensure compliance with industry regulations in all marketing initiatives.
  • Monitor market trends and competitor activities, adjusting strategies as necessary.
  • Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement and innovation.

The Successful Applicant

A successful 'GM - Brand Marketing' should have:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 14-18 years of experience in brand management, marketing, or a related role, with at least 5 years
  • in a leadership position.
  • Proven track record of developing and executing successful branding and marketing campaigns.
  • Strong understanding of digital marketing, social media, and traditional advertising.
  • Excellent communication, leadership, and project management skills.
  • Ability to think creatively and strategically.
  • Experience working with creative and media agencies is a must.

What's on Offer

An opportunity to lead and shape the marketing initiatives of a leading player in the health insurance sector, while working with a team of dedicated professionals committed to innovation and customer satisfaction.

Quote job ref
JN-082024-6515276

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
Insurance
Location
Chennai
Job Type
Permanent
Job Reference
JN-082024-6515276

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.