Digital Marketing Director

Bangalore Urban Permanent
  • Work with one of the leading new age diagnostics solutions company
  • Amazing Perks, exponential growth

About Our Client

clinical data-driven diagnostics and research Services company

Job Description

Digital Marketing Technologist to attain and exceed KPIs in the area of brand awareness, unified user experience, marketing automation, lead generation and progressive profiling. This position will be reporting to Senior Management

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Performance marketing to generate revenue for diagnostics as well as research services, with a clear execution plan on ROI. * Experience of Design, build and maintain social media presence. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

The Successful Applicant

10 Years of Experience in digital and performance marketing in healthcare/diagnostics. * Master degree from reputed institute, MBA-Marketing is preferred

What's on Offer

Define key insights for campaign development and go-to-market strategies and recommendations on tactics * Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels * Experience in setting up and upgrading Google Adwords campaigns

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Job summary

Healthcare & Life Sciences
Sub Sector
What is your area of specialisation?
Life Sciences / Diagnostics
Bangalore Urban
Job Type
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.