Digital Marketing Director

Digital Marketing Technologist to attain and exceed KPIs in the area of brand awareness, unified user experience, marketing automation, lead generation and progressive profiling. This position will be reporting to Senior Management

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Performance marketing to generate revenue for diagnostics as well as research services, with a clear execution plan on ROI. * Experience of Design, build and maintain social media presence. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points