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Delhi State Head| Alcobev

New Delhi Permanent View Job Description
The Delhi State Head will be responsible for driving revenue growth, managing distribution and executing sales strategy for a leading alcobev portfolio. This role requires strong leadership capability, deep market understanding and proven experience in navigating the regulatory and commercial landscape within the alcobev industry.
  • Lead a high-impact state mandate with full ownership of sales strategy
  • Opportunity to scale a fast-growing portfolio

About Our Client

Our client is a well-established and rapidly growing player in the alcobev (alcoholic beverages) industry, known for its strong portfolio and expanding market presence. With a focus on premiumisation and market penetration, the organisation is committed to building robust distribution and delivering high-quality brands across key regions.

Job Description

  • Lead end-to-end sales operations for the Delhi market with full ownership of revenue and market share targets.
  • Develop and execute state-level sales strategies aligned with overall business objectives.
  • Drive distributor management, expansion, and performance optimization across on-trade and off-trade channels.
  • Analyse market trends, pricing, competitor activity, and regulatory changes to identify growth opportunities.
  • Build and maintain strong relationships with key stakeholders, including distributors, retailers, and regulatory bodies.
  • Monitor sales performance, track KPIs, and report insights to senior leadership.
  • Collaborate with marketing and brand teams to drive activation, visibility, and consumer engagement initiatives.
  • Ensure adherence to all regulatory and compliance requirements within the alcobev sector.
  • Lead, coach, and develop a high-performing sales team to achieve aggressive targets.

The Successful Applicant

  • Strong experience in the alcobev industry with a proven track record in sales leadership roles.
  • Deep understanding of the Delhi/NCR market, excise regulations, and distribution landscape.
  • Demonstrated success in driving revenue growth and managing distributor networks.
  • Strong leadership skills with the ability to build and motivate high-performing teams.
  • Excellent stakeholder management, negotiation, and influencing skills.
  • Highly analytical with a data-driven approach to decision-making.
  • Results-oriented mindset with a strong bias for execution.
  • Bachelor's degree in business, marketing, or a related discipline (MBA preferred).

What's on Offer

  • Leadership role with high visibility and decision-making authority.
  • Opportunity to work with a growing alcobev portfolio in a dynamic, fast-paced environment.
Quote job ref
JN-052026-7011817

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
New Delhi
Job Type
Permanent
Job Reference
JN-052026-7011817

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.