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Category and Shopper Marketing Lead | Tier 1 FMCG

Mumbai Permanent View Job Description
The Category & Shopper Marketing Manager is responsible for driving category growth, in collaboration with strategic customers, and driving activation excellence built on superior shopper understanding.
  • Opportunity to be part of a Tier 1 FMCG MNC
  • Opportunity to drive shopper marketing for the firm's largest BU

About Our Client

Our client is a marketing leading Tier 1 FMCG MNC

Job Description

Category Vision & Strategy

* Build the category vision for the assigned category for the next 3-5 years

* Defining the category growth drivers and the channel strategy for the assigned category

* Create category playbooks and defining pack/assortment per channelCustomer Partnerships - Joint Business Planning & Category Management Projects

* Driving multifunctional approach starting from insights to vision to strategy to Joint Business Plans with key customers

* Being the category expert for the external customers, creating category selling stories and collaborating with retailers to jointly develop their category strategies

* Securing and driving catman projects with key customers including planograms, range reviews, and measuring performanceShopper Marketing

* Responsible for shopper insights and being the voice of the shopper in all activation plans

* Understanding shopper profiles, needs, barriers and opportunities and the shopper decision treeActivations

* Responsible for the O+O shopper activation calendar and alignment between brand and customer teams

Merchandizing Vision

* Creating picture of success by channel

* Ensuring shopper communication in line with shopper mission and path to purchase per channel

* Defining golden rules for touchpoint planning per channelKey Competencies:

* Excellent stakeholder management skills and ability to work in a cross-functional environment

* Analytical skills to interpret performance and drive insights

* Strong communication and presentation skills

* Strong understanding of Modern Trade and Ecommerce channel

The Successful Applicant

A successful 'Category and Shopper Marketing Lead' should have:

  • Tier 1 MBA batch of 2014 & 2016 only
  • Mandatory and majority experience with Tier 1 FMCG firms
  • Should have done GT sales, Shopper marketing and a Brand Management stint

What's on Offer

  • Opportunity to be part of a Tier 1 FMCG MNC
  • Opportunity to drive the category and shopper marketing for the firm's largest BU
Quote job ref
JN-022025-6677275

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-022025-6677275

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.