Business Head - Speciality Diagnostics - Direct to Consumer

Typical job responsibilities include but are not restricted to:

Leading Sales function for DTC division for Pan India.

• Develop a business plan and sales strategy for this 'blue ocean' market that ensures the attainment of company sales goals and profitability.

• Managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed to targets, and promoting the organisation's presence to ensure systems and processes are
• Manage the sales administration function, operational performance
• Set up B2B partnerships with hospitals, preventive health centres, diagnostic labs, corporates etc for sales Drive the marketing programs, make simple product presentations when needed.
• Streamlining processes and systems wherever possible
• Researches and gathers appropriate information on target markets to qualified leads and plans and executes an effective sales
• Able to cultivate strong multi-player
• Monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales
• Add new accounts by engaging with large and medium corporates (and their wellness benefit providers if required) to include the client's tests in their employee wellness offerings - both in short term as well as for long term
• Coordinate with the marketing team for design and delivery of compelling marketing collaterals required for Corporate
• Give direction to team-based through analysis of their sales and activity trends and help them achieve success on a weekly basis. Ensure office returns are submitted on time

P&L management

• Monitor and ensure healthy gross margins and stick to budgets
• Prepare a P&L plan incorporated into the business plan

Generating business for the Client

• Design and organize corporate-related events, seminars, and webinars. Prepare corporate marketing activity calendar around important occasions (festivals, world cancer disease day etc.) for general & corporate-specific activities & corporate partnership events around the same occasions.
• Leverage corporate contacts for new project pre-launches/launches.
• Improve relationships with existing corporate accounts on a continuing
• To achieve productivity, monthly target, profit &

Client Servicing

• Resolve customer complaints proactively by investigating issues, proposing solutions, preparing reports, and making recommendations to the client.
• Coordinate with the local servicing team and the client, if required, to ensure samples are picked and reports delivered in time as per the agreed