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BTL Marketing | QSR | Delhi NCR

Gurgaon Permanent View Job Description
Are you experienced in Below-the-Line (BTL) Marketing and ready to make an impact in the FMCG industry? This role focuses on creating and executing effective marketing campaigns to enhance brand visibility and drive consumer engagement
  • Salary & perks
  • Chance to work with a reputed name

About Our Client

The hiring company is a well-established organization in the Food - FMCG sector, known for its commitment to delivering quality products to its customers. As a part of the marketing team, you will contribute to the company's efforts to stay ahead in a competitive market.

Job Description

  • Develop and implement BTL marketing strategies to promote the brand in the FMCG sector.
  • Plan and execute promotional campaigns to enhance consumer engagement.
  • Coordinate with cross-functional teams to ensure seamless campaign execution.
  • Monitor and evaluate the performance of marketing initiatives to optimise results.
  • Manage budgets for BTL activities and ensure cost-effectiveness.
  • Liaise with external vendors and agencies to deliver high-quality marketing materials.
  • Conduct market research to understand consumer behaviour and preferences.
  • Prepare detailed reports on campaign performance and share insights with stakeholders.

The Successful Applicant

A successful BTL Marketing professional should have:

  • A degree in marketing, business administration, or a related field.
  • Proven experience in BTL marketing within the FMCG industry.
  • Strong understanding of consumer behaviour and market trends in the Food - FMCG sector.
  • Excellent project management and organisational skills.
  • Ability to work collaboratively with internal teams and external partners.
  • Analytical mindset to evaluate campaign performance and drive improvements.

What's on Offer

  • Opportunity to work in a reputable company within the FMCG industry.
  • Collaborative work environment with growth potential.
  • Chance to contribute to impactful marketing campaigns in the Food - FMCG sector.



If you are passionate about BTL Marketing and eager to thrive in the FMCG industry, we encourage you to apply and take the next step in your career

Quote job ref
JN-032026-6982727

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-032026-6982727

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.