Save Job Back to Search Job Description Summary Similar JobsBe a part of the growing digital channel of a leading brandGrowth opportunityAbout Our ClientLeading General Insurance BrandJob DescriptionFigure out ROAS positive target segments/communication triggersPlan communication strategies for boosting fresh business and improving customer retentionOversee execution of CRM campaignsIdentify issues in campaign workflowsA/B testing on channels, subject lines, CTAs, content presentation, timing, etc. to improve engagementPrepare reports and dashboards to monitor impactAnalyze funnel behavior and monitor campaign performance across channels like emails, SMSs, WhatsApp, RCS, automated calls, etc.Manage a team of ~5 peopleCollaborate with a diverse set of stakeholders from business, product management, technology, content, design and compliance teamsThe Successful ApplicantQualifications:B.Tech/BEPGDM/MBA in marketing Skills:Atleast 8 years of experience in devising omni-channel CRM strategies3+ years of experience in managing a team of CRM strategists and campaign developersInvested in understanding customer behaviour and general insurance market trendsProficiency in using Google Analytics and MS Excel to derive actionable insightsHands-on with marketing automation tools such as Adobe Campaign, Salesforce, Clevertap, etc.Excellent verbal and written communication skillsExposure to concurrently running projects and diverse teamsGood to have: Knowledge of SQL, javascript and data visualization toolsWhat's on OfferWork with a growing brandQuote job refJN-032025-6695667Job summaryFunctionInsuranceSub SectorSalesWhat is your area of specialisation?InsuranceLocationMumbaiJob TypePermanentJob ReferenceJN-032025-6695667
