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Head - Customer Marketing and BTL Activations
Lead Trade Marketing and BTL Activations
About Our Client
Our client is India's leading healthcare provider with a large network of centres across the country. The organization is in a high growth phase and is looking to hire a Business Head for BTL marketing activities to result in maximising footfalls.
- Design and supervise the promotional campaign calendar for community engagement and visibility initiatives as per local market requirement in order to build brand recall and footfall.
- Plan and execute new centre launch and sustenance plan through proper catchment analysis.
- Work with creative agencies to design promotional communication relevant to campaign and TG, which includes print, in-clinic/store, events etc.
- Interface with Agency for all the deliverables on time & supporting Activation team for all marketing related collaterals/ designs/ artwork etc requirements.
- Taking new business initiatives supporting marketing, branding initiatives across business locations.
- Manage a large team
The Successful Applicant
The successful applicant comes from a Top B-School with 5 to 8 years experience in Sales and Marketing in the FMCG, Telecom, Banking and Retail Industry. He comes with exceptional presentation, communication and interpersonal skills.
What's on Offer
* Leadership role in a market leading organization