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Head of Branding : Market leader in the steel industry
- Chance to work with a leading 5000 Cr listed organization
- Leadership role reporting directly to the Chairman
About Our Client
Established in 1986, APL Apollo is the fastest growing steel tube manufacturer in India, and has attained pole position in this category. The company is headquartered in Delhi NCR, and has six manufacturing facilities that are located in Sikandrabad (3 units) (Uttar Pradesh), Bangalore (Karnataka), Hosur (Tamil Nadu) and Murbad (Maharashtra). The Company's vast distribution network is spread all across India, with warehouses and branch offices in 20 cities.
The company's product basket today boasts of over 400 products. The company believes that developing new and innovative products is a key driver to profitable growth.These products find widespread use in structural applications in urban infrastructures, housing, irrigation, solar plants, greenhouses and engineering applications.
Work closely with the senior management for building and strengthening all the brands that the organization has in the market
Design and implement ATL ( TV, Radio) and BTL (Point of sale, Ambient media, Trade channels) activities and digital media campaigns as per business needs
Work across all functions to ensure effective customer communications
Liason with and manage the creative, media and PR agencies
Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery
The Successful Applicant
- Person should be an MBA/PGDM from a premier / reputed management institute. Should have more than 12 years of experience in marketing. Experience in brand/ product management is desirable
- The applicant should have experience in managing marketing campaigns and should be able to demonstrate strong ideating and analytical abilities.
What's on Offer
A chance to work with a 5000 Cr organization which is the undisputed market leader in their industry and head branding and communications for them