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Content Head - Startup - Gurgaon
- Work with a startup in an exciting new space
- Lead a team and craft content strategy for the long term
About Our Client
Our client is a new entrant in the office shared spaces segment, looking to revolutionise co-working spaces by building a complete self-sufficient community. They have over 9 centres in India currently, and have a vision to get to 50 by end of next year, with 1000+ employees across 70+ organisations using their spaces.
Their shared spaces are marked by intranet community apps, concierge services, discussions and talks by the who's who of the community, in-house entertainment and much more. They aim to create a space from where you wouldn't want to move at all.
Reporting to the Head of Marketing, the role involves :
- Mapping out a content strategy that supports and extends marketing initiatives
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics
- Curating messaging for multiple channels
- Developing a class leading strategy for blogs and executing the same; working on white papers and news letters
The Successful Applicant
The ideal candidate would come with 5 - 7 years of work experience, ideally from a startup plus agency background. He or she would have rich experience with content development across all channels, especially blogs, newspapers, editorials and e-magazines. The ability to work in a fast-paced, dynamic environment is a must, as is the ability to churn out quality pieces of content for the exciting new space, and work with PR, digital and offline to achieve combined objectives.
What's on Offer
You'll be working with a well-funded start-up in an exciting space, with a young and dynamic founder and the opportunity to setup the entire marketing piece and manage a team. Attractive remuneration and incentives are also an added bonus.